Process

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My User-Centered Design Process

Over 15 years, I've refined a design process that balances user needs with business goals. Here's how I approach every project, from initial research through final implementation.

PHASE 1: DISCOVERY & RESEARCH

What I Do

Stakeholder interviews and goal alignment
User research and persona development
Competitive analysis and market research
Technical constraints and opportunity assessment
Success metrics definition

Deliverables

Research summary and insights
User personas and journey maps
Project goals and success criteria
Technical requirements documentation

Timeline

1-2 weeks depending on project scope

PHASE 2: STRATEGY & PLANNING

What I Do

Information architecture development
User flow mapping and optimization
Content strategy and messaging framework
Technical architecture planning
Design system foundation

Deliverables

Site maps and user flows
Content strategy document
Technical specifications
Design direction and style guide foundation

Timeline

1-2 weeks

PHASE 3: DESIGN & PROTOTYPING

What I Do

Low-fidelity wireframing
Interactive prototyping
Visual design development
Usability testing and iteration
Stakeholder review and feedback integration

Deliverables

Wireframes and user flows
Interactive prototypes
Visual design mockups
Usability testing results and recommendations

Timeline

2-4 weeks depending on complexity

PHASE 4: IMPLEMENTATION SUPPORT

What I Do

Developer handoff and collaboration
Quality assurance and testing support
Launch planning and execution
Performance monitoring setup
Post-launch optimization recommendations

Deliverables

Development specifications and assets
QA testing results
Launch checklist and monitoring plan
Performance recommendations

Timeline

1-3 weeks

MY DESIGN PRINCIPLES

User-Centered Focus

Every decision starts with understanding user needs, behaviors, and goals. Design should solve real problems, not create new ones.

Business Alignment

Great UX serves business objectives. I ensure that user-centered design also drives measurable business results.

Iterative Improvement

Design is never 'done.' I build in testing, measurement, and optimization from the beginning.

Cross-Functional Collaboration

The best solutions come from diverse perspectives. I work closely with developers, marketers, and stakeholders throughout the process.

TOOLS & METHODS

Research: User interviews, surveys, analytics analysis, competitive research
Design: Figma, Adobe Creative Suite, Miro/Mural
Prototyping: Adobe XD, Figma interactive prototypes
Testing: Google Analytics, A/B testing platforms
Collaboration: Slack, Teams, Google Workspace