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Examples of My Design Approach
While I rebuild my UX portfolio with new case studies, here are examples that demonstrate my design thinking and approach. I'm also available to create live examples during our consultation process.
UX Process Documentation
Example 1: E-commerce Checkout Optimization Process
Here's how I would approach optimizing an e-commerce checkout experience:
Research
Phase
User behavior analysis, cart abandonment data review, competitor checkout analysis
Problem Identification
Pinpoint specific friction points in the current flow
Solution
Design
Wireframe streamlined checkout process, reduce form fields, clarify progress indicators
Testing Strategy
A/B test new flow against current, measure completion rates and user satisfaction
Implementation
Work with development team on technical feasibility and implementation
Example 2: Dashboard Design Process
How I would approach creating an executive dashboard:
User
Research
Interview stakeholders about critical metrics and daily workflows
Information Architecture
Organize data hierarchy based on decision-making priorities
Visual
Design
Create clear data visualization that tells a story
Usability Testing
Ensure executives can quickly find and understand key information
Iteration
Refine based on real-world usage and feedback
Professional Presentation Design
Examples of professional presentation design that communicates complex information clearly and persuasively.
Systems & Process Design
Marketing Automation Workflow Example
How I approach designing a lead nurturing system:
User Journey Mapping
Understand prospect decision-making process
Touchpoint
Design
Create valuable interactions at each stage
Automation
Logic
Design workflow that feels personal, not robotic
Measurement Framework
Build in analytics to optimize over time
How I Can Help You Right Now
UX Audit Services
I can provide immediate value by auditing your current user experience and identifying specific improvement opportunities. This includes:
Heuristic evaluation of your interface
User flow analysis and optimization recommendations
Conversion optimization suggestions
Technical UX improvements
Design Strategy Sessions
Sometimes you need an experienced perspective to break through design challenges. I offer focused strategy sessions to:
Clarify design requirements and goals
Identify technical and user experience opportunities
Develop implementation roadmaps
Provide objective assessment of current approaches
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