Graphic Design
Home — Graphic Design
Visual Design & Brand Work
Project type and objectives
Logo for Health Insurance agent along with social media ads and marketing
Design approach and rationale
I went with a personal photo for branding purposes and so that clients can match a face to the name. The color blue invokes a sense of peace which is crucial when talking about life or health insurance.
Tools used
Photoshop, Illustrator, Canva, Camtasia for videos, Facebook (ads and page), Tik Tok (ads and page)
Results
A steady stream of leads every week
Project type and objectives
Logo for a combat defense based organization
Design approach and rationale
Working with the client, developed a symbol that represents the 2% of minorities that fight for their country and have remained "chained" to their past
Tools used
Illustrator
Results
A logo that truly represents the organization, can be used for print, digitally and in multiple formats (eps, jpg, png, svg, etc.).
Project type and objectives
logo
Design approach and rationale
Working with the concept of ideas being baked and completely fresh from the mind
Tools used
Illustrator
Project type and objectives
logo for combat defense organization
Design approach and rationale
Working with the client, developed a more technical and scientific based concept while adhering to the backwards "2" brand
Tools used
Illustrator
Results or impact (if available)
A logo that can become a part of the Revoluta Global brand name, this time for health and performance
Project type and objectives
Flyer to portray the clients image and their reputation
Design approach and rationale
Used black background to make the photo stand out and the subtle "EXTRAORDINARY" text in the background so that people know at some level that Roberto Benitez is a force to be reckoned with.
Tools used
Photoshop, Illustrator
Results
A flyer that the client was extremely proud of and represents who he is and what he has done in as few words as possible
Project type and objectives
Brand design for social media
Design approach and rationale
Added the clients photo for a personal touch and went with the speech bubble to represent that the client gives advice regarding home and lifestyle. The four images represent her areas of expertise in home and lifestyle
Tools used
Photoshop, Canva
Results
A successful brand design that served as the basis for her social media presence and overall business
Project type and objectives
Brand design for social media
Design approach and rationale
Added the clients photo within the text for a personal touch and went with the shopping background image to reinforce her expertise in online shopping.
Tools used
Canva, Illustrator
Results or impact (if available)
A successful brand design that served as the basis for her social media presence and overall business
Project type and objectives
ebook for SaaS/MSP company
Design approach and rationale
A vector based theme and imagery to convey the abstract concept of a literal changing landscape in technology
Tools used
Indesign, Illustrator, Photoshop
Project type and objectives
ebook for SaaS/MSP company
Design approach and rationale
A mix of vector and realistic photography, heavily tech based to match the brand and subject matter
Tools used
Indesign, Illustrator, Photoshop
Project type and objectives
ebook for SaaS/MSP company
Design approach and rationale
A mix of abstract photos and concept art to focus on the IT theme
Tools used
Indesign, Illustrator, Photoshop
Project type and objectives
ebook for SaaS/MSP company
Design approach and rationale
Project type and objectives
Tools used
Indesign, Illustrator, Photoshop
Project type and objectives
An ebook guide for users looking to optimize their facebook page
Design approach and rationale
Went with vector images to make things stand out and be enjoyable to read through along with bold fonts. Mainly chose shades of blue to match the company logo color
Tools and techniques used
Indesign, Illustrator
Results or impact (if available)
A comprehensive guide to optimize facebook pages
Project type and objectives
Poster to spread the word for a festival
held by Florida Hospital Zephyrhills
Design approach and rationale
Chose photography and font that represents the thanksgiving/fall theme
Tools used
Photoshop, Illustrator, Indesign
Project type and objectives
Promotional poster for a martial arts school
Design approach and rationale
Chose high level and basic copy to get the point across about weight loss with colors from the clients logo for branding purposes.
Tools used
Photoshop
Project type and objectives
Trifold brochure for a community in Citrus Springs
Design approach and rationale
Tools used
Used the clients color palette and fonts for brand cohesiveness. Photos that portray what Citrus Springs is about and to give a sense of community.
Results or impact (if available)
A brochure that was used to assist new users in the community with information, activities, contact info, etc.
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