/ Designer, Tampa, FL
UX, digital, and visual design for products, websites, and marketing.
I'm a Tampa-based designer with experience building enterprise software interfaces, marketing websites, presentations, and branded communications. My background includes PwC, ConnectWise, and digital agency work.
Open to contract and full-time roles across UX/product, digital/web, and graphic design.
/ What I do
Three ways I can help your team.
UX & Product Design
Designing user flows, interfaces, prototypes, and reusable patterns for complex software.
Explore UX work →Digital & Web Design
Websites, landing pages, and digital campaign assets built around clear navigation, usable layouts, and customer actions.
Explore digital work →Creative Services
Presentations, proposals, marketing collateral, eBooks, event graphics, and brand communications.
Explore creative work →/ Selected work
UX and product work
Two enterprise products I worked on at PwC, and two recent independent concepts built in Figma.
Enterprise Upskilling Platform
Internal platform for finding skill gaps and building learning plans for people, teams, and organizations.
My role: UX/UI designer, journey map through final screens (2020)
View case study →
myMetrics
Internal leadership metrics tool. I worked on UI changes, a universal left navigation, and usability testing.
My role: UX/UI designer (2021)
View case study →
IIA Membership Experience Concept
A four-step membership signup flow built from a small reusable Figma component library.
My role: UX/UI design, end to end (2026)
View case study →
Customer Access — Insurance UX Concept
A clearer insurance account experience: customer dashboard, payment review, responsive mobile layout, and reusable Figma design foundations.
My role: UX/UI design & design system (2026)
View case study →/ Websites
Web design
Live client websites I designed, built for phones first and for turning visits into calls and bookings.
Ascalon Plumbing
Website for a Tampa water heater and plumbing company, with call and service-request buttons throughout and separate service pages for local search.
My role: design and build in Lovable (2026)
Britton's Archery
Website for a family-owned archery range, with pricing cards, call and text booking buttons, and a sticky call bar on phones.
My role: design and build in Lovable (2026)
Envista Medical
WordPress website for a chiropractic and regenerative medicine clinic, with a consultation form, service menu, and patient video testimonials.
My role: designer, at Just Click It Digital Marketing (WordPress)
/ Campaigns, decks, and documents
Graphic and campaign design
Independent campaign, presentation, proposal, and document redesign projects that show my visual design and information hierarchy work.
/ About
I'm Lenin Isabel, a UX/UI and digital designer in Tampa. I spent five years at PricewaterhouseCoopers designing enterprise products and presentations, and fifteen years in corporate and agency design overall. Today I design and build websites and apps for small businesses and take on contract design work. I like clear structure, plain language, and interfaces people can use without instructions.
